OTI
CASE STUDIES
The design school of future
NOW
QUALITY
We are dedicated to delivering high-quality solutions that exceed your expectations.
NOW
INSPIRATION
We stay ahead of the curve, constantly exploring new ideas and pushing boundaries
NOW
QUALITY
We are dedicated to delivering high-quality solutions that exceed your expectations.
NOW
INSPIRATION
We stay ahead of the curve, constantly exploring new ideas and pushing boundaries
The ongoing collaboration between 10k Designers and OTI has been an ever-evolving journey, where artworks mirror the state of design at each moment. While the challenge remained consistent for the seventh edition, our strategy took a distinct turn
THE CHALLENGE
Beyond branding and community engagement, these artworks are reflective mirrors for the ever-shifting design landscape. In an era defined by AI's transformative influence, OTI seamlessly integrated these concepts into the core of design principles.
THE SOLUTION
With our inspiration in alignment, we crafted cohesive ideas that beautifully mirrored the contemporary design landscape, encompassing a 3D animated artwork and a 2D version tailored for merchandising. The 3D rendition featured automated valves alongside bold typography. Automation highlighted '10k' without overshadowing it, much like the cohort. Smaller design elements, like the monochrome screen and wires, evoke nostalgia while demonstrating the progression of technology. The 2D iteration incorporated distinct deconstructed panels, echoing the practice of breaking down and re-creating, akin to how a designer adapts to new tools. We expanded the colour palette while retaining its core visual language. The solution was a focused homage to 10k's cohort, deeply resonating with the core audience and embodying the "transformation - deconstruction" ethos.
THE STRATEGY
With our inspiration in alignment, we crafted cohesive ideas that beautifully mirrored the contemporary design landscape, encompassing a 3D animated artwork and a 2D version tailored for merchandising. The 3D rendition featured automated valves alongside bold typography. Automation highlighted '10k' without overshadowing it, much like the cohort. Smaller design elements, like the monochrome screen and wires, evoke nostalgia while demonstrating the progression of technology. The 2D iteration incorporated distinct deconstructed panels, echoing the practice of breaking down and re-creating, akin to how a designer adapts to new tools. We expanded the colour palette while retaining its core visual language. The solution was a focused homage to 10k's cohort, deeply resonating with the core audience and embodying the "transformation - deconstruction" ethos.
We centered this artwork on the dynamic synergy between AI and designers, drawing inspiration from domains such as deconstructed device design, programming, and product design.
The Artwork shows the pivotal contributions from both humans and machines, forming a robust foundation for our design direction.
FINAL THOUGHTS
Our artwork is a testament to the enduring power of human creativity in a world where AI's ascent continues. It embodies the "Transformation - Deconstruction" ethos, where every element converges to convey a compelling message. At OTI, our mission goes beyond design; it's about crafting narratives that transcend boundaries. With every edition, we reaffirm our position as architects of visual stories, translating 10k's journey into a narrative that deeply resonates with designers and enthusiasts alike.
10K Designers C7
Quartz has been a game-changer for my photography career. The platform not only showcases my work beautifully but also provides a seamless user experience for visitors. It's a hub of inspiration and connection with a vibrant community of fellow artists. Thanks to Quartz, my portfolio has reached new heights, and I've received incredible opportunities. Highly recommended!"
