Akari faced the challenge of distinguishing itself in a highly competitive market. Their goal was to break free from industry norms and establish an identity that mirrored their commitment to elite performance and precise trading while maintaining a healthy risk appetite.

At the core of Akari's brand identity lies a distinctive logomark, blending Eastern inspiration with trading elements. This emblem encapsulates the essence of light filtering through windows, represented by contrasting black and white lines, symbolizing clarity and accuracy. The upward graph within the logo signifies growth, embodying Akari's pursuit of elite performance. These elements seamlessly merge to form the letter 'A,' representing the new light Akari brings to trading through sound risk management and agile trading methodologies.

Drawing inspiration from the Japanese word "Akari," meaning light, we harnessed this concept to create a brand identity infused with growth and precision. These initial explorations, derived from a concise brief, served as the cornerstone of our design direction, showcasing how valuable insights can fuel a customized solution.