OTI
CASE STUDIES
Curating Culture
NOW
QUALITY
We are dedicated to delivering high-quality solutions that exceed your expectations.
NOW
INSPIRATION
We stay ahead of the curve, constantly exploring new ideas and pushing boundaries
NOW
QUALITY
We are dedicated to delivering high-quality solutions that exceed your expectations.
NOW
INSPIRATION
We stay ahead of the curve, constantly exploring new ideas and pushing boundaries
In the vibrant intersection of expression and a contagious atmosphere, "HIGH KEY" emerged as a dynamic collaboration between FTC's streetwear prowess and SOCIAL's iconic cafe and bar legacy.
THE CHALLENGE
Picture the challenge of seamlessly merging independent fashion, live music gigs, and SOCIAL's renowned ambience. It was a puzzle waiting to be solved, and "HIGH KEY" was our creative solution
THE SOLUTION
"HIGH KEY" was crafted as a vibrant celebration where fashion, live music, and art converged. Our solid, geometric logo captured the contemporary spirit. It was an explosion of creativity and collaboration. Visuals took cues from the bold geometrics of 80s rave culture, splashed with a vibrant palette, setting the vibe and making it the place to be. OTI managed to curate the whole experience from the ground up and showcase quality that was going to last.
THE STRATEGY
The name "HIGH KEY" wasn't just a title but an invitation to something grand. Drawing inspiration from street lingo, where low-key is a colloquial term, we took our spin on it, hinting at the event's exuberance.
FINAL THOUGHTS
This project pushed creative boundaries, positioning OTI at the forefront of fashion and culture. Our collaboration with FTC and SOCIAL for "HIGH KEY" showcases the potential of immersive experiences in crafting a brand's identity and expanding creative horizons.
High Key
